The 4 F's for Double Page Spread

The 4 F’s

Format - Design choices that must be consistently found in every issue. (logo, cover lines, the size of the magazine, department headers, colour scheme).

 Formula -  Editorial content- types of articles, the genre of articles, article length, the theme of content.

 Frame - Size of margins and gutters. Consistent size of margins, gutters (same width) from issue to issue.

Function - The overall message and genre of the magazine and what it wants to portray to its audience.

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