Target Audience?
Age 13-25
Student (Young adult)
Social demographics
ABC1, which is a younger audience
DE for older students who may be at university but will become ABC1.
Gender
Both male and female.
Why have I chosen this specific target audience group?
They're conventional - "The Cinema demographics show that people between the ages of 15-24 are most likely to go to the cinema to watch films. Not to mention over 40% of UK internet users ages 16 to 34 subscribe to Netflix and/or other movie streaming sites."
Mass market - My specific target audience makes up 11,964,000 of the UK's population. This is 18.9% of all the people living in the UK.
Example of my audience...
Name - Jessica Hamilton
Age - 18 (Student)
"Horror is my favourite type of genre when it comes to picking a film. I like to watch them on my own and also with my friends because watching them in a group is a lot more fun when it gets scary. I really enjoyed watching the 'Paranormal Activity' movies as well as 'Insidious' - I love the supernatural aspects of the films as it seems so surreal and I find these types of films the scariest. The adrenaline rush and the jump scares are what draws me to watching this type of genre."
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